DAVID RISS
Managing Director

David Riss drives companies forward. 30+ years in the business. Can’t be held back. Everything begins with ideas. Then action. Illustrated Washington Irving, Charles Osgood, Harlan Ellison, photographed José Feliciano at Carnegie Hall, developed Lysol packaging, wrote marketing programs for GE, Reader’s Digest, interactive media awards for Pfizer, beta tester of Photoshop before it was released, accredited design professor, featured in Wired Magazine.

CAROLYN KARP
Head of Media

Carolyn Karp has over 30 years of experience in media relations, implementing widespread public relations campaigns for a variety of industries. Earlier, Ms Karp spent 15 years as Executive Vice President at HWH Public Relations, a firm known as a leader in high technology. No stranger to launching cutting edge products, she was on the team that launched the Compact Disk, home computer software, cordless telephones and a host of other new technologies. Before that, Carolyn publicized motion pictures for Universal Pictures and Twentieth Century-Fox.

RACHELLE KREISMAN
Content Director

Rachelle Kreisman has more than 10 years of experience as writer and editor. Her diverse background includes news stories, Web content, marketing materials, video scripts for interactive digital products, instructional content for K-12 and higher education (through Master’s level courses) in areas such as healthcare, finance, and business. As editor for Weekly Reader, Rachelle interviewed Jane Goodall, Dakota Fanning, Daniel Radcliffe, even NASA scientists, to name a few. Rachelle is the author eight nonfiction children’s books. Her “Start Smart: Community” four-book series won an Academics’ Choice Award in 2015. When Rachelle is not writing, she enjoys hiking, biking, kayaking, yoga, and comedy improv.

TOM RIEMER
Technology Chief

Thomas Riemer has more than 20 years of development experience in the web world, systems administration, business and security. From putting up web site #213 on the web, to writing scripts for overnight operations for a brokerage firm, to writing risk management scripts for a currency operations and swaps house, to being CTO for a reverse print auction web site, to being a independent developer for more than 100 web sites, to being a Chief Development Officer writing an entire credit card gateway, Mr Riemer’s deep and varied experience has forged a practical viewpoint on creating business solutions that add bottom line value.  Tom’s practical stance married to a solid basis in theory allows for clean well designed solutions – as far as his backpack will take him. Graduate of Wesleyan University, double major Computer Science and Philosophy, chess player and private pilot.

CYNTHIA CAVOTO
Social Media Manager

Cynthia Cavoto can handle all the planning and nuances of using social media’s evolving channels to help increase business awareness and profitability.  Cynthia incorporates social media planning, management, market research, blog development, tracking online social media results into client-focused engagement.  With experienced and intuitive success in blogs, micro-blogs, RSS, social networks, Facebook, LinkedIn, Twitter, Google+ and video marketing, Cynthia and the rest of the USAdAgency.com team will develop a social media marketing plan that fits into what you need to promote.

RICHARD CORBIN
Strategic/Marketing Director

Mr. Corbin has over 35 years of senior level experience in new business development, marketing management, and strategic planning, derived from both executive corporate management positions and as a noted management consultant. He has substantial experience in the creation, introduction and management of new products and businesses in diversified industrial and consumer product markets. Dick served as Vice President and Partner at Glendenning Associates, Inc. and is a frequent keynote speaker and guest lecturer on new business development programs for Business Week, Frost & Sullivan, and other marketing organizations in the U.S. and overseas.